Content Strategy & Instagram Growth
DigiGrow is a content studio for founders and finance, coffee, and consumer brands who are done posting into the void. Strategy, scripting, design, and a system built to convert followers into customers.
We don't hand off a content calendar and disappear. Every engagement runs strategy, story, and system together.
Pillars, positioning, and a posting system built around what your audience actually stops scrolling for, not generic best practices.
Reel scripting, carousel design, and profile architecture engineered to convert visitors into followers, and followers into leads.
A visual identity built to hold up at scale: grid discipline, brand voice, and design systems your team can run without us.
Two brands, two very different audiences, one process. Here's how we approached each.
Stradmont Advisory needed to reach working Canadian families and young professionals with real financial education (savings rules, account selection, RRSP vs. TFSA vs. FHSA) without sounding like a bank pamphlet.
We built a black, white, and gold handwritten-notebook aesthetic that felt personal rather than corporate, then translated dense topics, like the 10% savings rule and account selection, into five-slide carousels and shot-by-shot reel scripts designed for retention.
The format became Stradmont's signature look. One reel alone reached 3,381 views with 96% of that reach coming from non-followers, proof the content was working as a discovery engine, not just a retention tool.
In premium specialty coffee, a great product isn't enough. Peak & Passion's feed needed to justify its price point and speak directly to true connoisseurs, but the account still read as generic social posting.
As Content Strategist & Creative Director, we engineered a brand voice that balances roasting chemistry, altitude, and terroir with sensory, approachable storytelling, then built a strict aesthetic grid and editorial-grade layout to eliminate clutter and make every post feel intentional.
A rebuilt profile infrastructure (optimized bio, cohesive highlight directories, pinned high-value assets) turned casual profile visitors into brand advocates and gave Peak & Passion a feed that finally matched the quality of the cup.
Not a rigid framework: a sequence, because each stage needs the one before it.
Audit the brand, the audience, and every post that's underperformed, and figure out why.
Lock a voice, a visual system, and content pillars the brand can own long-term.
Script, design, and produce: reels, carousels, and a profile built to convert.
Track what's working, cut what isn't, and scale the format that earns reach.
Tell us about your brand, and we'll tell you exactly what we'd change first.
DIGIGROW